Last updated: September 30, 2026
Welcome to THE ēSSENTIAL DENTIST (practice of Richard Paul Anderson, DDS)! We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@essential.dentist.
When you visit our website, book.essentialdentist.com or essential.dentist (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.
Please read this privacy policy carefully, as it will help you understand what we do with the information that we collect.
We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our dental services, when you participate in activities on the Website, or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make, and the services and features you use. The personal information we collect may include the following:
We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.
We may process or share your data that we hold based on the following legal basis:
We collect your phone number only when you voluntarily provide it via our web forms. This information is used strictly to send you the service alerts or marketing messages you have opted into. We do not share your SMS opt-in data or consent with any third parties or affiliates for marketing or promotional purposes.
Richard Paul Anderson, DDS collects your name and mobile number when you opt in, and uses them only to send you the text messages you asked for.
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile information and text messaging consent are not shared with third parties or affiliates for marketing or promotional purposes.
We use cookies and similar tracking technologies on our Website to help customize the Website and improve your experience. A cookie is a small file placed on your device that enables various features and functionality. For example, cookies allow us to understand how you use our Website, improve your user experience, and manage your preferences.
If you prefer to avoid the use of cookies on the Website, you can disable the use of cookies in your browser settings. Please note that disabling cookies may affect the functionality of the Website and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site and many others.
In locations where it is required by law, we will request your consent to use cookies when you first visit our Website. If you consent to our use of cookies but later wish to opt out, you can adjust your browser settings as described above.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.
We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Website.
You have certain rights regarding your personal information, subject to local data protection laws. These may include the right to:
To opt out of SMS messages, you can text STOP to the number from which you received the message at any time. Our messaging number is (801) 369-1713. Text HELP for assistance.
If you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
If you have questions or comments about this policy, you may email us at info@essential.dentist or by post to:
Please also review our Terms & Conditions for additional information about the use of our services and messaging programs.